Is AI—and the hype around it—adding noise to your work day, but not enough clarity or results? Discover how high-performing marketing teams are scaling work, building momentum, and executing faster ...
This Journal of Marketing study highlights the role of conceptual research in tackling unprecedented changes in the marketplace, and it provides a practical guide to crafting impactful conceptual papers.
Diginomica: Into 2026 - how marketing teams and individual marketers are evolving, thanks to AI
Into 2026 - how marketing teams and individual marketers are evolving, thanks to AI
Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, refine, and evaluate actions; monitor performance; and improve understanding of it as a process.
Course Overview Marketing is vital to the success of an organization in today’s competitive world. This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. Plus, you will dive into marketing planning, including market research, pricing, distribution and ...
The American Marketing Association's 2026 Future Trends in Marketing report identifies the five key forces reshaping the marketing landscape over the next five to ten years. Developed through a modified Delphi process with input from over 30 marketing professionals, the report offers evidence-based guidance on how marketers and brands can adapt to each trend. The findings emphasize that while ...
The AMA membership is an investment to any Digital Marketing Company. - Lorelei Garnes, MSc, Digital Market Specialist The Essential Community for All Marketers Marketing and Sales Professionals Enhance your skills and expand your professional network. Small Business Owners and Freelancers Gain marketing insights to grow your business.
Marketing Strategy What is a marketing strategy? A marketing strategy refers to an organization or person’s plan of action created to sell or advertise a product or service. It is fundamental to the overall business strategy and is designed to guide the company’s marketing efforts, tactics, and resources in a coordinated and cohesive manner.
Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a competitive landscape. As marketing professionals, it’s vital to grasp the different types of marketing and how to leverage them effectively for your success. By mastering this, you’ll be empowered to create targeted ...
Whether you’re a seasoned marketing veteran or just starting out in your professional career, you have questions. Sometimes, those questions trace all the way back to the basics of marketing and a further understanding of the terminology that we all use on a day to day basis. What is content marketing? According to the Content Marketing Institute, content marketing is a strategic marketing ...
The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and
Many organizations are investing heavily in AI but seeing limited returns. The difference comes down to how teams operationalize it across workflows, governance, and decision-making.
AI is driving change across all parts of the organization, and marketing is no exception. Here’s how it’s changing team structures and responsibilities, and even individual marketers’ skillsets. We ...
Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
An AMA membership gives you access to exclusive content and discounts on products/events that will help your marketing career.
There are many ways to manage a marketing team, and companies are always looking for ways to improve upon what they already built. These days, marketing ...
Never Explain wins the Tampa Bay Stakes on Saturday, at Tampa Bay Downs SV Photography Winning Connections with Never Explain with Flavien Prat wins the Dinner Party (G3T) at Pimlico, ...
Marketing campaigns fail when companies aren't successful in understanding the audience they are pitching their products and services to. Research is key to getting to know your target demographic, ...
Digital marketing professionals are a hot commodity. In fact, a recent study by LinkedIn shows that digital marketing is one of the top 10 most in-demand jobs worldwide. I decided to dig a bit deeper ...
LinkedIn is a powerful tool to make professional connections and attract a pool of recruiters. Hiring managers across industries use LinkedIn to find new talent, including digital marketing recruiters ...
explain, expound, explicate, elucidate, interpret mean to make something clear or understandable. explain implies a making plain or intelligible what is not immediately obvious or entirely known.
EXPLAIN meaning: 1. to make something clear or easy to understand by describing or giving information about it: 2…. Learn more.
To explain is to make plain, clear, or intelligible something that is not known or understood: to explain a theory or a problem. To elucidate is to throw light on what before was dark and obscure, usually by illustration and commentary and sometimes by elaborate explanation: They asked him to elucidate his statement.
Explain, elucidate, expound, interpret imply making the meaning of something clear or understandable. To explain is to make plain, clear, or intelligible something that is not known or understood: to explain a theory or a problem.
Synonyms: explain, elucidate, explicate, interpret, construe These verbs mean to make the nature or meaning of something understandable. Explain is the most widely applicable: The professor used a diagram to explain the theory of continental drift. The manual explained how the new software worked.
Explain is the most general of these words, and means to make plain, clear, and intelligible. Expound is used of elaborate, formal, or methodical explanation: as, to expound a text, the law, the philosophy of Aristotle.
EXPLAIN definition: to make plain or clear; render understandable or intelligible. See examples of explain used in a sentence.
explain (third-person singular simple present explains, present participle explaining, simple past and past participle explained) (transitive) To make plain, manifest, or intelligible; to clear of obscurity; to illustrate the meaning of.