The annual survey, now in its 11th year and commissioned by the Dubai communications agency Asda’a Burson Cohn & Wolfe, involved 3,300 face-to-face surveys carried out in January across 15 countries and territories.
But the UK’s second-biggest supermarket, Asda, has refused to confirm or deny whether it sells halal meat. The Mail on Sunday contacted Asda on Tuesday, but by yesterday it had failed to answer any of our questions. Initially, Waitrose, Sainsbury’s and Tesco were reluctant to admit they sold halal meat.
Mr. Pipes is director of the Middle East Forum. Apr. 9, 2013 update: Congruent with these numbers, the ASDA’A Burson-Marsteller Arab Youth Survey 2013, titled Our Best Days Are Ahead of Us, finds that the Arab-Israeli conflict rates as concern #4 in the minds of young Arabic-speakers.
Leading supermarkets Tesco and Asda are also making concerted efforts to fill the gap in the market, dedicating aisles to halal food. An Asda spokesperson said: “We want to make sure we offer a great range of products to our customers in their local community, and understand halal meat is an important part of that offer in many communities.
He admitted, however, that he had been to Sainsbury’s, Asda and Lidl stores. He refused to touch alcohol because it was against his religious principles as a Muslim, he said, and asked to be found other work.
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